South Carolina Education Lottery launches new campaign for Carolina Cash Six via Mad Monkey

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Digital Agency Mad Monkey has released a new campaign for Carolina Cash, timed to resonate with all those questioning their sanity this tax season. Promoting a new game from the South Carolina Education Lottery that features a tax-free top prize, the concept introduces "The Tax Shelter," a community refuge where one tangent-prone counselor reaches out to flustered filers.

Says Michael Powelson creative director at Mad Monkey: "Prepping a return is one of the more maddening exercises on Earth.That's a fun place to root a group of characters, and the closer you get to April15th, the more relevant it becomes to say, 'With this game, when you win $200,000, you really win $200,000."

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