The New Museum 'recalls 1993' and pays tribute to a pivotal year in New York City's history through pay phones in Manhatten via Droga5

recall1993.jpgToday, the New Museum and Droga5 are launching Recalling 1993 a project commemorating one of the most pivotal years in New York City's history by breathing new life into an all-but-forgotten icon of the 90s: the pay phone.
 
"Recalling 1993" turns every Manhattan pay phone--from Inwood to the Financial District--into geo-located time capsules from 1993 featuring hundreds of never-been-told stories and memories from WNYC's Brian Lehrer, the Village Voice's Michael Musto, CUNY's Suzanne Wasserman, Mario Batali, Chazz Palminteri, Fern Mallis, Doug E. Doug, Robin Byrd, James St. James and many more.

VIEW THE CONCEPT
LISTEN TO SAMPLING
By dialing toll-free 1-855-FOR-1993 from any Manhattan pay phone, people will hear hyper-local, personal accounts--from memories of the World Trade Center bombing in the Financial District to the club culture at Limelight in Chelsea to the opening of Angels in America in Midtown.
 
All told, there's more than 4.5 hours of content.

Agency: Droga5 NY
Creative chairman: David Droga
Executive creative directors: Ted Royer / Nik Studzinski
Associate creative directors: Ray Del Savio / Jerry Hoak
Copywriters: Colin Lord / Bryan Wolff
Art directors: Jen Lu / Daniel Sumarna
Brand strategist: Matthew Gardner       
Head of integrated production: Sally-Ann Dale
Executive producer: Scott Chinn
Executive interactive producer: Lindsey Slaby
Producer: Jennifer McKenzie
Production assistant: Goldie Robbens
Technical director: David Justus
Creative technology lead: Fran Devinney
Ux director:  Kathrin Hoffman
Ux designer: Eileen Tang
Associate digital producer: Ian Graetzer
Senior print producer: Jeannie O'Toole
Print production assistant: Annick Thomas
Video editor: Matthew Badger
Strategy intern: PJ Mongell
Researchers: Amelia Barry / Sarah Gancher / Bo Jacober
Group account director: Olivia Legere
Account director: Caitlin Chandler
Account manager: Louisa Cronan

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