Campaign Brief US blog: The last post

CB-USA-header.jpgFollowing ongoing discussions with Haymarket Publishing (publishers of Campaign) we have negotiated an amicable agreement whereby we will close both the US and UK Campaign Brief blogs in return for some assistance in other parts of our business.

We'd like to thank all our viewers, supporters and advertisers that have encouraged us along our journey. It's been a fun experience but now it's time to move on and concentrate our efforts on our successful global ad site bestadsontv.com
wheels.jpg89 entries have made the cut - including five from the US - at the shortlist stage of the Non-Traditional category of this year's 28th London International Awards, judging in Las Vegas.

Venice Beach-based agency Mistress made the cut for Hot Wheels 'Double Loop Dare', as did Leo Burnett New York for The Village Voice 'New York Writes Itself\8 million protagonists', DDB New York for Water Is Life 'Hashtag Killer', JWT New York for Macy's 'Yes, Virginia The Musical' and Ogilvy for IBM 'A boy and his atom - The World's Smallest Movie'.

Veksner: The Hollywoodisation of Advertising

Hollywoodisation.jpgBy Simon Veksner

Hollywood now generally makes either big-budget spectaculars, or much cheaper indie fare, with very little in the middle.

And I reckon advertising is going the same way.
READ ON...
OREO-DAILY.jpg79 entries have made the cut - including 20 from the US - at the shortlist stage of the Digital category of this year's 28th London International Awards, judging in Las Vegas.

New York shops DraftFCB, Ogilvy and R/GA all have three entries shortlisted; BBDO New York, AKQA Washington and Pereira + O'Dellhave two entries shortlisted, while CP+B Boulder, Arnold Boston, Oreo + 360i New York have one apiece.

The jury was led by Nick Law (below left), global chief creative officer of R/GA.

In an unprecedented move LIA has provided the 'Creative Conversations' attendees with a unique opportunity to sit in on the statue discussions in each of the judging rooms enabling them to witness the process in determining what separates good creative ideas from award winning ideas.
Screen shot 2012-10-09 at 5.56.31 AM.jpgOnly 17 entries have made the cut - including three from the US - at the shortlist stage of the Integrated category of this year's 28th London International Awards, judging in Las Vegas.

DDB New York is shortlisted for Water is Life 'Hashtag Killer', JWT New York made the cut for Macy's 'Yes, Virginia the Musical', and Ogilvy New York is shortlisted for Logistics 'Team Performance Index'.
LUIGI.jpgLeo Burnett has launched a new national spot for Nintendo's 3DS directed by Hungry Man's Dave Laden.

'Sleeping Problems' takes us to the Nintendo 3DS Dream Center where visual effects and animation shop Radar Studios helps bring to life Luigi's "real world" as well as his "dream world."

VIEW THE SPOT
VIEW THE BLOOPERS

Diamond launches 'Diamond Nut Fantasies' YouTube campaign via agency Deutsch LA

DIAMOND.jpgDiamond has launched a new campaign "Diamond Nut Fantasies" via Deutsch LA.

Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help people transform to be the husband, neighbor, child and boyfriend of your dreams.

VIEW THE SPOTS

Sears' Diehard launches new spot to help you #SurviveZombies via Y&R Midwest

diehard.jpgSears' Diehard has launched a new spot to help you #SurviveZombies via Y&R Midwest. Y&R worked with Tool director, Tom Routson and Whitehouse editor, Matthew Wood.

Just in time for Halloween and this Sunday's zombie invasion on cable TV, America's most trusted battery, DieHard, launches a video to help you #SurviveZombies. Titled, "The Getaway", the video brings to life the importance of avoiding a dead battery when being chased by Zombies. Zombie fans can watch and share the video for a chance to receive a 10% discount on their next DieHard purchase at Sears Auto.
 
VIEW THE SPOT
New York Ballet-LIA.jpgOnly 144 entries have made the cut - including four from the US - at the shortlist stage of the Print • Poster • Billboard category of this year's 28th London International Awards, judging in Las Vegas.

DDB New York has two entries shortlisted - both for New York Ballet - while Cramer-Krasselt, Chicago and Ogilvy New York both have one apiece.

The jury was led by Rob Feakins, President / CCO of Publicis Kaplan Thaler New York.
LAW-LIA-2013.jpgCampaign Brief has ten minutes with R/GA worldwide creative director Nick Law, who is chairman of the Digital jury of the 2013 LIA Awards, being judged this week in Las Vegas.

Law discusses the trends and work that impressed this year.

VIEW THE 10 MINUTE VIDEO
Tutssel-LIA-2013.jpgCampaign Brief has nine minutes with Leo Burnett worldwide creative director Mark Tutssel, who is chairman of the Non-Traditional jury of the 2013 LIA Awards, being judged this week in Las Vegas.

Tutssel discusses the work that impressed this year.

VIEW THE 9 MINUTE VIDEO

Rich Silverstein and Jeff Goodby go back to their roots for new CIR campaign

cir.jpgAdvertising agency Goodby Silverstein & Partners (GSP) and The Center for Investigative Reporting (CIR) are launching a campaign to expand the profile of CIR and emphasize the crucial role investigative reporting plays in protecting democracy.
 
The campaign includes a new corporate identity for CIR, a website design, web films and a poster series that will be available on the CIR website as a benefit to paying members who support CIR's work.

VIEW THE VIDEO

The Lunchbox Fund launches its new app Feedie via agency Tribal Worldwide, New York

livmaggie.jpgLast night, The Lunchbox Fund hosted its Fall Fête at Buddakan with founder, Topaz Page Green and co-chairs, Liv Tyler (far left), Maggie Gyllenhaal (near left) and Mario Batali. The benefit served as the official launch party for The Lunchbox Fund's new app, Feedie - the first-ever philanthropy app for foodies, created by Tribal Worldwide's New York office.

Comedian and emcee for the evening, Seth Herzog, kicked off the night's festivities with an impromptu performance. NovelistSalman Rushdie and artist Chuck Close, both members of The Lunchbox Fund board, joined Herzog on stage to speak about their commitment to the organization. Stephen Starr - Buddakan owner and notable restaurateur - raised a glass of Moet & Chandon on stage to toast the launch of Feedie and announced that Starr Restaurants will sign on as partners for the app nationwide. David Blaine mesmerized partygoers throughout the evening with mind-bending magic tricks, while guests took in a live performance by Grammy-nominated R&B singer Emily King.
minimascots.jpgSports fans across the U.S. can now bring their favorite Big Ten team obsession with them anywhere.

To help spread the word, Red Tettemer O'Connell + Partners (RTO+P) created Big Ten Mini-Mascots and put them in baby carriers for a new campaign for the Big Ten Network's BTN2Go.

VIEW THE SPOT
ADT Octagon (Logo).jpgADT Corporation (NYSE: ADT) has selected three new marketing agencies of record effective October 15.

Arnold Worldwide has been tapped to drive ADT's brand strategy and translate its positioning into ground-breaking advertising communications. Mediacom will provide media buying and planning services to enhance ADT's existing media relationships and help identify new target market opportunities. SapientNitro will redefine ADT's digital strategy and unify the customer experience across platforms.

WPP's Wing lures Favio Ucedo as CCO

ucedo.jpgWPP's Wing, a leading full-service marketing communications agency focused on Hispanic consumers, has announced the appointment of Favio Ucedo as chief creative officer.

With over 25 years of international experience and a reputation as an innovative brand storyteller, Ucedo will be responsible for leading Wing's creative teams for clients like Pantene, Downy, Cover Girl, Olay, DIRECTV, Eli Lilly, 3M, RadioShack, Red Lobster and more. Based in New York, he will report to Andrew Speyer, VP/managing director at Wing.
 
Says Speyer: "Favio is one of the real talents in this industry, and he has proven it again and again for an incredibly wide range of clients. His love of great ideas and executing them brilliantly, his commitment to working with account planning, and his gift for getting the best out of talented creatives make him a great fit for Wing. We are really proud that he has joined us. We are expecting big things from him and from Wing."

GSP New York brings back ad icons The Slowskys for Comcast business

SLOWSKY.jpgThe New York City office of Goodby Silverstein & Partners (GSP New York) debuts a new campaign for Comcast Business this week.

The spots feature advertising icons Bill and Karolyn Slowsky, the endearing turtle couple who rejoice in their decision to pick the slowest possible DSL connection.

VIEW THE 'INTRO' SPOT
VIEW THE 'BUSY' SPOT
swimmer_2.jpgPfizer Consumer Healthcare has launched a new national advertising campaign for its Centrum nutritional supplement brand. 

The campaign tagline, It Starts Now, is designed to inspire consumers to think about the short and long-term benefits of adding nutritional supplements to their daily routines.

VIEW THE 'AGE IS JUST A NUMBER' SPOT
Kennedy-Leo-Burnett.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Adam Kennedy, global creative director for Samsung at Leo Burnett, Los Angeles.

READ HIS REVIEW

samsung.jpgInternational soccer sensation Lionel Messi, chart-topping singer Lorde, Les Misérables costume designer Paco Delgado and highly acclaimed director Adam Hashemi - all captured within two short minutes in Samsung's new spot "The Developer," as a second iteration of the global "Design Your Life" campaign created by Leo Burnett.

VIEW THE SPOT

ameritrade.jpgYou know the old saying, "Everyone loves a product demo commercial," right? No? You don't? Well, we're not surprised because it's not a saying. Because no one loves a product demo commercial.

Unfortunately, TV is full of them. And the financial trading category is among the worst offenders, marching out a cavalcade of mind-numbing charts and graphs to hawk their latest trading-platform gadgets and gewgaws.  TD Ameritrade's new Trader campaign takes a different tack, using humor to showcase the company's trading tools via Goodby Silverstein & Partners.

VIEW THE SPOT
NYCFC_all members.jpgDroga5 today announced that it has been named the Agency of Record for New York City Football Club (NYCFC), the city's first Major League Soccer team. NYCFC will kick off its first MLS season in 2015.

Says NYCFC's chief executive officer Ferran Soriano, speaking of the new partnership: "In Droga5 we have found the ideal partner to help us establish and grow New York City Football Club. They share both our passion for soccer and our belief in innovation and creativity. While they have a global perspective, they are also locally rooted in New York, ensuring proper understanding and communication with our fans in this great city.  We are looking forward to working together."

Burt's Bees Classics go on not-so-classic media via creative agency Baldwin&, Raleigh

burts.jpgBreaking this week, Burt's Bees, Durham, N.C., for the first time promotes its seven mainstay products (out of over 200) as a group.

Called "Classics," each product (Beeswax Lip Balm, Coconut Foot Cream, Shea Butter Hand Repair Cream, Hand Salve, Lemon Butter Cuticle Cream, Almond Milk Beeswax Hand Cream, Res-Q Ointment) will take the lead role in one of seven classics of literature, reimagined in more contemporary media--specifically as 6-second, animated Vines. And in a smaller, prequel campaign, Burt's "classic," and quite reclusive founder, Burt Shavitz, will post his backwoods Maine doings on Instagram.  The social media campaigns, both by advertising agency Baldwin&, Raleigh, are Burt's Bees' first-ever on Vine or Instagram.

VIEW 'LITTLE WOMEN' VINE
VIEW '20,000 LEAGUES UNDER THE SEA' VINE
Chris Headshot.jpgOn the heels of a new, musically explosive Target campaign, HiFi Project has promoted Minneapolis executive producer, Chris Heidman, to director of music supervision.

Under the leadership of company partners, creative director Paul Robb and executive producers Birgit Roberts and Jack Bradley, Heidman has also just wrapped a second Target campaign for ad agency mono due to launch later this fall.

VIEW HIFI'S CURRENT MUSIC SUPERVISION REEL
DBDEDA1F-1111-480E-9D7B-A2CD4A3B90E4.jpgThat's not a threat; it's the basis for a new Web experience and social experiment from Carmichael Lynch and the Denver Museum of Nature & Science to support MythBusters: The Explosive Exhibition.

The initiative, called Talk to a Plant, invites everyone in the Twitterverse to help test the myth that talking to a plant helps it grow stronger and healthier. Here's how it works: go to talktoaplant.com and send the plant a message. It's that simple. Tweet about whatever you'd like: Obamacare, Tropical Storm Karen, the government shutdown, giant Asian hornets. A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read your tweet aloud to one of the plants. The other plant, sadly, sits in silence.

Aéro Film lures director Peter Lydon

lyndon.jpgAéro Film gets a massive boost to it comedy roster with the signing of Peter Lydon (far left) for US representation.

Lydon, a rising star of the UK ad world  has come late to commercials having forged a brilliant career in TV drama and Comedy with show like Shameless, Teachers Fresh Meat and Showtime's Secret Dairy of a Call Girl.  He has wasted no time, applying his comedic skills to some great work for Carlberg, Ikea, Orange and Sky.
LCE.jpgReflecting the evolving landscape for arts education in today's society, Lincoln Center Institute--the educational cornerstone of Lincoln Center since 1975 and a global leader in arts education and advocacy--is changing its name to Lincoln Center Education.

This name change, announced today by Russell Granet, executive director of Lincoln Center Education, is part of a dynamic and multi-faceted refocusing and rebranding of Lincoln Center's education initiative, and is supported by significant funding  and innovative new programs.  The Brand Union, in partnership with Ogilvy & Mather, led the visual transformation creating a new identity for Lincoln Center Education that reimagines the Lincoln Center visual identity.

SportsNet NY launches new TV campaign via SPORK New York and director BUCK

SNY.jpgA 72 day marriage, the retirement of a legend, inappropriate cell phone texts, wins, losses, injuries and bad tattoos. These are just some of the New York sports stories featured in SNY's animated TV campaign in which the network stakes its claim as having the only news show devoted entirely to NY sports. The campaign, created by Spork New York and directed by Buck, also includes a Penn station domination, web banners and newspaper print.

VIEW SPOT 1
VIEW SPOT 2
VIEW SPOT 3
VIEW SPOT 4

Cannes Lions introduces new healthcare and pharmaceutical two day festival

Health-Intro_LIONS_HEALTH.jpgNew from Cannes Lions in June 2014 - and forming part of the world's biggest celebration of creative communications - comes Lions Health, a dedicated Festival for the healthcare and pharmaceutical communications industries.    
          
Setting a global benchmark of creative excellence, the Health Lions reward the best communications campaigns that have a meaningful health benefit.
Apers-Sokoloff.jpgTutssel-Meng2.jpgThe London International Awards judging has begun at The Encore Hotel in Las Vegas. Four juries are today at the Statue stage and will finalise their deliberations by this evening. Sitting in on these discussions are the 65 young creatives attending the Creative Conversations program that is also running this week.

This year's shortlists for Print, Poster & Outdoor, TV/Cinema and Film, Non Traditional and TV/Cinema and Film Craft will be announced tomorrow, with other categories released by the end of the week.

This year's speakers is headlined by Daymond John, founder & CEO of FUBU, Star of ABC's Shark Tank, & CEO of Shark Branding, marketing consulting agency. Other speakers include Tony Granger, Global Chief Creative Officer of Young & Rubicam, Amir Kassaei, Worldwide Chief Creative Officer of DDB Worldwide, Nick Law, Global Chief Creative Officer of R/GA, Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide and many others.

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A blog for advertising creatives in the United States. To pass on news or advertise on the blog, email michael@campaignbrief.com.